Press Release

08/06/04 - Snacks That Are Smart And “Cool”: L’il Buddies After School
Parents Take A Bite Out Of Nutritional Worries As Kids Enjoy Healthier Choices.L’il Buddies—Kid-Friendly Food

(EUGENE, Oregon) After-school snack time challenges parents to provide treats that are delicious, fun and sensible. Increasing numbers of children suffer from milk allergens and lactose intolerance. Warnings about cholesterol, saturated fats, and obesity caused by inferior sweetening agents alert all age groups to make more careful nutritional choices. Organic L’il Buddies™ are creamy, rich, satisfying, full-sized classic chocolate wafer “ice cream” sandwiches made with organic Soy Delicious™, America’s most popular organic non-dairy frozen dessert. L’il Buddies™ don’t contain the nutritional no-no’s found in conventional dairy and other non-dairy “ice cream” sandwich brands. A favorite with children and a worry-free choice for parents, L’il Buddies™ prove that treats don’t need dairy-- or its downside—to be delicious.

Four irresistible L’il Buddies™ flavors cover the bases for Little Leaguers of all ages: chocolate, vanilla, peanut butter and mint. These grand slam flavors make kids cheer for more. Besides being the only organic non-dairy “ice cream” sandwich on the market, L’il Buddies™ have no cholesterol, no hydrogenated oils or saturated fats, no high fructose corn syrup, are lactose free and free of milk allergens, certified vegan, and kosher.

“From a nutritional standpoint, L’il Buddies™ are certainly superior to conventional dairy ice cream sandwich products, and children love their creamy texture and rich flavors,” says John V. Tucker, Vice President of Marketing at Turtle Mountain. “The sooner children eat healthier, the better their long term health will be. We designed L’il Buddies™ to help them learn the rewards of making healthier choices. The kids approve!”

While children don’t think about ingredients, parents and Turtle Mountain, makers of palate-pleasing, soy-based non-dairy frozen desserts for almost twenty years, do. L’il Buddies™ sandwiches bring the goodness of soy protein and fiber into the snacking arena—you don’t find fiber in dairy ice cream! L’il Buddies™ are perfect treats for busy kids, not to mention parents, teachers and coaches. They replace products containing empty calories, undesirable fats, cholesterol and the high fructose corn syrup that recent studies connect to the onset of obesity.

Mothers report that children love L’il Buddies™’ rich, sumptuous flavors and satisfying chocolate wafers. Since great taste ultimately wins the day, children can start making healthier snack choices by simply enjoying their favorite treat. It’s a natural, positive transition. Score another one for smart parents!

Organic L’il Buddies™ are a great value for families. L’il Buddies™ sandwich six packs contain 50% more product than other non-dairy frozen dessert sandwiches on the market--18 fluid ounces of product per carton (6-3 fluid ounce sandwiches) compared to 12 fluid ounces per carton (8-1.5 fluid ounce sandwiches.) They are priced comparably to similar dairy products. L’il Buddies™ standard-sized sandwiches are larger than other non-dairy sandwiches on the market, making them more appealing to adults and easy to cut in half for little hands. Turtle Mountain offers families coupons for 75 cents off L’il Buddies™ six packs and complete ingredient and nutritional information on their website, www.turtlemountain.com.

Enthusiasm for non-dairy frozen desserts can help create healthy nutritional habits that may alleviate potential future problems. Ingesting cholesterol and saturated fats can lead to heart disease or other illnesses. Lactose intolerance increases with age in most people and can lead to major discomfort. Right now, an estimated 30 to 50 million Americans—about 25% of the U.S. population-- are lactose intolerant and countless more seek alternatives to dairy for religious, philosophical or health reasons.

“Great tasting snacks like L’il Buddies™ that are nutritionally healthier than conventional snacks open children’s minds to the potential that they can make nutritionally sound choices and still enjoy great taste,” comments Tucker. “Another great advantage is that parents convert to non-dairy frozen desserts with their children, so it’s a win-win situation. We at Turtle Mountain hope many families will enjoy our products together.”

Turtle Mountain makes a wide range of delicious, exciting, all-natural, soy-based non-dairy frozen desserts in pints, quarts, bars and sandwiches. Discover all their products and flavors at www.turtlemountain.com.

Turtle Mountain’s mission is to be a world-class provider of exceptional natural food products and its philosophy is to make the finest desserts using the best all natural ingredients obtainable, produced to the highest quality standards. Soy Delicious™ received the Readers Choice award as the favorite non-dairy frozen dessert in 2002 and 2003 issues of Veg News, a vegetarian newspaper. For more information, contact John Tucker at Turtle Mountain, Inc., jtucker@turtlemountain.com or call Christie Communications at 805-565-4122.

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