04/26/04 - Purely Decadent Soy Delicious® Non-dairy Frozen Desserts
The Natural Foods Supermarket Channels #1 Non-Dairy Frozen Dessert Gives Consumers 7 New Reasons To Rejoice.

(Eugene, Oregon) Nationwide, dessert devotees desiring non-dairy indulgence are being Purely Decadent-- savoring fifteen rich, mouth-wowing, creamy-textured flavors that have no cholesterol, little to no saturated fat, no hydrogenated oils (trans-fats,) less than half the unsaturated fat, and 37% fewer calories than super premium dairy ice cream. SPINS, the leader in providing reliable sales and consumer information to the natural products industry, reported Turtle Mountain Inc. to be the #1 frozen desert company in the U.S. Purely Decadent Soy Delicious® tremendous growth can be attributed to the delicious flavors and nutrients of their frozen deserts.

AND NOW SEVEN NEW FLAVORS JOIN THE PURELY DECADENT SOY DELICIOUS® ARRAY ALREADY FIRING CONSUMER PASSIONS NATIONWIDE:

• Mocha Almond Fudge - Coffee is taken to new heights with this one. Luxurious fudge sauce and roasted almonds swirled in a rich coffee flavored non-dairy frozen dessert base. One may be tempted to have it for breakfast.
• Rocky Road - A gooey marshmallow highway rolls through a luxurious chocolate base riddled with chocolate-coated almond speed bumps; a classic road trip for your sweet tooth.
• Swinging Anna Banana - A jungle of walnuts and chocolate flakes swirled in a fresh banana flavored non-dairy frozen dessert base. Ice cream connoisseurs will go ape over this one.
• Turtle Tracks - A Gooey non-dairy caramel sauce and chocolate-coated praline pecans swimming in a sea of creamy vanilla non-dairy frozen dessert.
• Vanilla Swiss Almond - Another classic finds its place in the Soy Delicious™ line up. A mountain of chocolate-coated almonds blended into a creamy vanilla non-dairy frozen dessert.
• Raspberry À LA Mode – A rich vanilla non-dairy frozen dessert swirled with chewy brownies and a tasty raspberry sauce.
• Mint Chip- An American favorite. An abundance of rich chocolate chips swirled in a cool mint flavored non-dairy dessert.

All Purely Decadent—just the way we like it. Turtle Mountain, the makers of the Soy Delicious™ line, have spent nearly twenty years perfecting the art of making non-dairy frozen desserts with the creamy texture and rich tastes dessert lovers crave. The result is both delicious and healthier than ice cream! The Soy Delicious™ line outsells premium ice cream brands in natural food stores where many shoppers first discover that non-dairy frozen desserts allow them to live healthier lifestyles without sacrificing the joys of premium desserts.

“Non-dairy consumers never had anything even remotely like the premium ice cream lines, but Soy Delicious™ changed all that with their Purely Decadent line,” states Erin Pavlina, Editor of VegFamily.com and a devout Purely Decadent Soy Delicious® fan. “The flavors are incredible. Rich, creamy, and unabashedly sinful! I savor every creamy bite.”

Purely Decadent Soy Delicious® is the best of both worlds—healthy indulgence at it’s best!

Turtle Mountain, Inc. is a privately held natural foods company headquartered in Oregon. For the past fifteen years the company has specialized in the creation and production of all natural frozen desserts. Turtle Mountain’s products have been featured in natural food outlets in all fifty states as well as Canada, Australia, UK and Korea. Besides Purely Decadent Soy Delicious®, Turtle Mountain produces a variety of different lines of Soy Delicious™ products. These include 12 great tasting flavors of Organic Soy Delicious™ quarts, the national market leader in non-dairy quarts. Organic Soy Delicious™ is also available in novelties, a delightful range of sandwich and bar products. In addition, Turtle Mountain offers fruit sweetened lines of It's Soy Delicious® pints in a total of 14 yummy flavors and Sweet Nothings® non-dairy frozen desserts for those who prefer a fat-free, dairy-free, and soy-free treat. Turtle Mountain will soon be introducing Carb Escapes™, the only all natural non-dairy frozen dessert with just 1 gram of net carbs per serving.

The Turtle Mountain mission is to be a world-class provider of exceptional natural food products and its philosophy is to make the finest desserts using the best all natural ingredients obtainable produced to the highest quality standards. Soy Delicious™ received the Readers Choice award as the favorite non-dairy frozen dessert in 2002 and 2003 issues of Veg News, a vegetarian newspaper. Turtle Mountain products not only fulfill consumers’ needs, they exceed their expectations. For more information, contact John Tucker at Turtle Mountain, Inc., jtucker@turtlemountain.com or call Christie Communications at 805-565-4122.

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